Behaviour Change for the Resource and Waste Management Sector
Understand what drives behaviour to create a more resource-efficient society
Changing how people think and act around waste and recycling is one of the most powerful ways to improve resource efficiency and reduce environmental impact. But influencing behaviour is complex and requires more than information alone.
This interactive virtual course explores behaviour change within the context of the resources and waste sector. You’ll examine the factors that shape behaviour, learn proven approaches to influence positive change, and apply practical tools to real-world challenges. By the end of the course, you’ll be equipped to design more effective interventions that support lasting behaviour change in your organisation and community.
Course Details
Format: Online
Duration: 8 hours
Entry requirements: None
About this course
Behaviour change is key to building a more sustainable and resource-efficient future. Develop the knowledge and practical skills to influence positive action and help shape better outcomes for people, organisations, and the environment.
Understanding behaviour change theory
Explore the COM-B Behaviour Change Model and understand how capability, opportunity, and motivation influence waste-related behaviours.
Practical tools and techniques
Learn evidence-based strategies to influence behaviour effectively across different audiences and settings.
Applying learning to real-world challenges
Develop your ability to apply behaviour change principles to practical scenarios within the resources and waste sector.
Designing effective interventions
Build confidence in creating your own behaviour change intervention to address a real or simulated challenge.
Professional development
Receive a certificate of completion and contribute towards your Continuing Professional Development (CPD).
This course is suitable for anyone involved in influencing or improving waste-related behaviours across communities or organisations.
It is particularly relevant for:
- Local authority waste and recycling officers
- Sustainability and environmental engagement teams
- Charity and third-sector organisations working in behaviour change or community outreach
- Communications and engagement professionals in the resources and waste sector
- Anyone responsible for encouraging recycling, reuse, or waste reduction behaviours
- Individuals new to behaviour change or the waste sector seeking a practical introduction
No prior knowledge of behaviour change or waste management is required, making this course accessible to all experience levels.
Course Structure
This course is made up of two virtual instructor-led training sessions.
This session covers:
Module 1
- "Behaviour Change" within the specific context of the resources and waste sector
- Why changing waste-related behaviours is difficult
Module 2
- An introduction to the COM-B Behaviour Change Model
- Capability, Opportunity and Motivation
Module 3
- An introduction to the COM-B Framework
- Behaviour change intervention functions and policy actions
Module 4
- An introduction to the Behaviour Change Hierarchy
- Common behavioural heuristics
- An introduction to MINDSPACE and what influences behaviour
This session covers:
Module 5
- Using COM-B to diagnose barriers and levers to a desired behaviour
- Considering intervention types and policy actions to influence a desired behaviour
Module 6
- Designing an intervention
Module 7
- Discussion of intervention designs
Upcoming courses
View the timings for virtual sessions below.
- Session 1 - 13th October - 09:30-13:30
- Session 2 - 14th October - 09:30-13:30
Book your place
Active CIWM members are eligible for a 20% discount on this course. Your discount will be applied automatically at checkout when you are logged in and book using your CIWM member details.
Select your preferred date and time from the options below.
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Contact us on 01604 620426 or email training@ciwm.co.uk for more information.