09:00 - 09:30 - Registration

Opportunity for networking and exhibition viewing.

09:30 - 09:40 - Welcome

Robert Little, Chair, CIWM Cymru Wales

09:40 - 10:00 - Keynote Address

Hannah Blythyn AM, Deputy Minister for Housing and Local Government, National Assembly for Wales

10:00 – 10:30 - Adventure with a purpose

Speaker: Sian Sykes

Sian Sykes is an activist and was the first person to stand-up paddleboard around Wales, solo and unsupported. This expedition, which covered 1,000km along canals, rivers and sea, was completed in an effort to highlight the ever-growing issue of disposable single-use plastics. Sian will tell her inspiring story of circumnavigating around Wales, collecting plastic waste along the way, and how her journey inspired others to make a pledge against plastics.

10:30 – 11:00 - Working together to get to number 1 - Unveiling Wales' biggest recycling campaign

Speaker: Luisa Pastore, Senior Manager - Strategic Marketing and Communications, WRAP

This month sees the launch of Wales’ new national recycling campaign, designed to help Wales become number one recyclers in the world. Learn more about the campaign and the behavioural science behind it, and how you and your organisation can get involved.

11:00 – 11:30 - Break

Opportunity for networking, exhibition viewing and refreshments.

11:30 – 12:00 - Innovation, social value and the circular economy


  • Paula Massey, Director, UMT Care
  • Neil Power, Student, Stanwell School
  • Holly Korinek, Student, Stanwell School
  • Amy Greenfield, Director, Awesome.Wales

Innovation is essential to achieving a thriving restorative and regenerative economy. This session will explore local circular innovations and their impact on social value in Wales. Paula Massey director of UMT Upcycling & Mobility Training will share her personal story of upcycling mobility aids and offering volunteer and future employment opportunities to veterans with mental health conditions and the disabled, while pupils from Stanwell School will discuss the initiatives that lead them to achieve the Eco Schools Platinum+ Green Flag Award.

Amy Greenfield will walk you through Zero Waste Shop’s path to zero waste and how they have brought the local community on the journey with them. Find out how their procurement and supplier selection processes enable them to minimise waste entering the business;  hear how they have prioritised circular economy producers so that the store generates just one bag of non-recyclable waste each month; and learn about their collection points for hard to recycle items such as crisp packets, coffee pods, bicycle inner tubes and stretchy plastic packaging.

12:00 – 12:30 - The grassroots movement - how the Repair Café is mending our disposable culture


  • Karen Dancey, Director of Marketing, Repair Café Wales
  • Cerys Jones, Co-Founder and Company Secretary - Operations, Repair Café Wales

The demand for Repair Cafes has seen events grow from 1 to 27 in under two years - a clear indication of the unmet need to 'make things last', contributing to less waste going to landfill and carbon savings for future generations. Repair Café Wales explain how their focus complements circular economy action at a wider level by capacity building and community empowerment via free 'grassroots' events as a mechanism to influence and encourage positive behaviours.

12:30 – 12:35 - Morning Summary

Robert Little, Chair, CIWM Cymru Wales

12:35 – 13:30 - Lunch

Opportunity for refreshments, networking and exhibition viewing

13:30 – 14:15 - Breakout Sessions

Choose from four streams

Speeding up electric vehicle adoption in Wales

Perspectives on circular economy in practice - from infrastructure to innovation

Practical approaches and tools to enable and support the Circular Economy

Stimulating the circular economy by driving demand for, and supply of, recycled materials


  • Jason Airey, Managing Director, CMS Supatrak
  • Andy Graves, Product Marketing Manager, Chassis at Dennis Eagle
  • David Mills, Type Approval Engineer, Vehcile Certification Agency (VCA)

Electric vehicles are widely accepted to be the most promising technology for decarbonising the vehicle sector and eliminating local emissions, with battery electric options emerging as viable alternatives to diesel for HGVs. This session will explore some of the key challenges related to electric vehicle adoption, including efficient operation, battery management and maintenance, staff retraining, data management, and the potential impact of third party after-market systems on vehicle performance and warranties.


  • Paul Irwin-Rhodes, SHE and External Affairs Manager, Greggs
  • Julia Chesney-Roberts, Commercial Manager, Riversimple
  • Alex Robinson, Managing Director, Hubbub Enterprise

It is becoming increasingly apparent that, in addition to getting value for money, consumers also want to feel good about their choices. Building circular economy principles into customer offers, whether that be direct to consumer or business to business, allows retailers to show an awareness of the impact of their actions and reassure customers that they are making a positive purchasing decision. Paul Irwin-Rhodes, SHE and External Affairs Manager, will share some of Greggs’ successes in this area and how they plan to build on this in the future.

By embracing a ‘whole system design’ approach to Circularity, Riversimple have built a fundamentally different business. Julia Chesney-Roberts, Commercial Manager, will outline how Riversimple have designed their vehicles, business model and governance to deliver a robust, profitable business for people and planet.

We get through a whopping 13 billion plastic bottles, 9 billion drinks cans and nearly 3 billion coffee cups every year in the UK. We consume a lot of it when we’re out and about, but most of this packaging isn't currently recycled. #InTheLoop is Hubbub’s collaborative campaign to make on-street recycling work across the country. Alex Robinson, Director at Hubbub, will share the successes (and failures) of campaigns in Swansea, Edinburgh and Leeds, and reveal what’s coming next. 


  • Simon Rutledge, Group Sustainability & External Affairs Manager, Biffa
  • Adrian Evans, Advisor on Waste Crime, Natural Resources Wales
  • Dr Rachel Lilley, Behaviour Change Specialist, Behavioural Insight Centre at Aberystwyth University

Following Biffa Plc being awarded the London Stock Exchange’s new Green Economy Accreditation, Group External Affairs & Sustainability Manager Simon Rutledge will explore how sustainable waste management practices can contribute to driving the Circular Economy. He will also discuss practical issues around designing, rolling out and implementing new recycling services for businesses.
Adrian Evans from Natural Resources Wales (NRW) will discuss waste crime in the context of the circular economy, the role of smarter regulation, and the new initiative that NRW has implemented to help tackle the problem, including how sector partners and industry can participate in taking this work forward.

While behaviour change has long interested psychologists and economists, its potential for public policy and fostering culture change within organisations and the general public has only recently become clear. Dr Rachel Lilley from the Behavioural Insight Centre at Aberystwyth University will explore the role that behaviour change can have in improving waste management practices, as well as helping individuals and companies to adopt ‘Circular Economy Thinking’.


  • Costa Athanatos, Business Account Manager, WRAP
  • John L Davies, Head of Operational Improvement, Frontier Medical Group
  • Roger Phillips, Managing Director, Capital Valley Plastics
  • Sinead Murphy, Business Account Manager, WRAP

WRAP Cymru are dedicated to their ongoing ambition to promote and stimulate the development of a circular economy by driving the demand for, and supply of, recycled materials in Wales. In this session, WRAP will share details of their recent work to imbed best practice and drive cultural change in the Welsh public sector in order to increase the procurement of re-used goods and products containing recycled content.

WRAP Cymru will share their plan to achieve these goals by providing financial support where possible to increase use of recycled materials in products made in Wales, working with manufacturers to demonstrate how to overcome barriers to using recycled materials in Wales, and providing policy and technical support for public bodies to procure re-used goods and products made from recycled materials.

Case studies will be presented to showcase some of the work that is currently in progress and illustrate the challenges and opportunities realised by manufacturers.

14:15 - 14:40 - Break

Opportunity for networking, exhibition viewing and refreshments.

14:40 - 15:25 - Breakout sessions repeated

Opportunity to choose a different stream

15:25 - 16:00 - Talking Circular - pick the brains of our speakers

Opportunity to hear from the Welsh government and speakers again, in an interactive session as they discuss the Beyond Recycling consultation.

16:00 - Conference Close

Robert Little, Chair, CIWM Cymru Wales