Most Effective Communications Campaign Award

This award is open to any organisation that has effectively used communication as part of their overall resources and waste project. Entries should clearly detail the communications campaign with any interesting innovations, the KPIs used and measures of the overall campaign success.

Award entries must:

  • Provide an overview of their entry – the type of campaign it was, how it was delivered, who was it aimed at? (max 100 words)
  • What were the sustainability/resource/waste management-based objectives of the campaign? (max 200 words)
  • Any further objectives, outside of the sustainability/resource/waste management targets? (max 150 words)
  • Detail the outcomes of the campaign in meeting those objectives (max 500 words)
  • Detail any evidence of ongoing or future benefits of the campaign, beyond the initial results, especially in terms of establishing best practice or affecting behaviour change. (max 200 words)
  • What was the audience reach of their campaign? (max 150 words)
  • Detail any relevant information in the research and planning that went into the campaign (max 150 words)
  • How sustainable is the campaign itself (reusable/recycled materials, delivered digitally where possible…)? (max 200 words)
  • Explain the campaign design, why it was chosen and how it contributed to the success of the campaign (max 200 words)
  • Provide examples of the campaign materials (3 sides of A4 equivalent)

Download the application form

Please email your application to awards@ciwm.co.uk
Deadline for entries is 1 September 2017