Circular announced as “best association magazine” finalist

29 July 2019

CIWM’s member magazine, Circular, has been shortlisted as a finalist in the Association Excellence Awards 2019 in Best Association Magazine (circulation up to 10,000) category.

CIWM CEO Sarah Poulter said: “The announcement of Circular as a finalist in the Association Excellence Awards is such a great achievement for everyone that had a hand in the creation of this dynamic new brand. It truly is testament to the hard work that has gone into making Circular the success it is.

“I would like to thank the team here at CIWM and our publication partner CPL for their dedication and passion in bringing Circular to life and for their tireless work to ensure each issue surpasses the last.”

The finalists are:

BEST ASSOCIATION MAGAZINE (circulation up to 10,000)

• Association of Corporate Treasurers – The Treasurer
• Chartered Institute of Environmental Health – Environmental Health News
• Chartered Institute of Public Relations – Influence
• Chartered Institute of Waste Management – Circular
• Institute of Internal Communication – Voice
• National Association of Funeral Directors – Funeral Director Monthly
• Pensions Management Institute – Pensions Aspects

The story of Circular

As competition for resources intensifies, the economic and social consequences of poor resource management become ever more serious. The safe and professional management of resources throughout their life cycle is therefore an increasingly urgent priority. CIWM exists to help industry professionals make better decisions about how these resources are managed.

CIWM’s content strategy needed to reflect these changes, and to meet members needs and aspirations in this fast-changing world.

With this in mind, CIWM launched Circular magazine.

The new Circular brand includes a printed bi-monthly magazine, a daily news website and an online knowledge centre.

It aims to excite and challenge a professional audience, setting the agenda for the resources sector debate, while engaging CIWM members in a way that is valuable, informative and enjoyable.

The name Circular was chosen to, firstly, reflect the direction of the resources and waste sector, in that waste can no longer simply be thought about separately from the life cycle of any given material. It has to be considered at every aspect, from design to end-of-life.

Secondly, Circular reflects where CIWM is heading as a membership organisation, in that waste and resources now affect a greater number of professions, not just those directly involved with waste – for example product designers have to think more and more about how their materials will be reused at its end of life.

Blue Planet effect

Circular is also reflective of CIWM’s core ethos. We support the move towards a circular economy – transitioning from a linear, take-make-dispose extractive industrial model towards a circular system that keeps resources in use for as long as possible, extracting the maximum value from them whilst in use, then recovering and regenerating products and materials at the end of each service life.

This is why Circular is printed on 100% recycled paper to help feed into those vital remanufacturing markets that sustain the business case for recycling.

Its vision is to help make the best and safest use of resources to protect and enrich life on our planet.

Its work continues at a time of increased public interest in environmental issues – with “Reduce, Reuse, Recycle” advice helping to change domestic habits, and the ‘Blue Planet effect’ creating a dramatic impact on opinions about plastics and environmental issues across the globe.

Reducing plastic

With this in mind, Circular recently announced it would be going “naked” to reduce its footprint and the use of single-use plastic.

We undertook a consultation with our members on how this reduction should be approached and it was clear that the preferred option should be to firstly “reduce” – meaning that if we could go naked, then we should.

We set this up as a trial to assess the condition our members received their issues and we received fantastic feedback, with our members taking to social media to declare they received their issue in good condition.

CIWM Media Centre