CIWM Technical webinar: Why Infrastructure Isn’t Enough: Embedding Behaviour Change at Scale

Date: Wednesday 20 May 2026
Time: 12:30 - 13:30
Venue: Zoom Webinars - link to follow closer to the event 
CPD? Yes 
Cost: CIWM Members - FREE 
           Non-members - £20.00 + VAT

Investment in infrastructure and systems is critical — but without behaviour change, even the best-designed frameworks struggle to deliver meaningful impact.
  
Prioritising prevention, reuse and resource optimisation requires alignment between operational systems, business models, policy enforcement and public engagement. Behaviour change must be enabled, supported and embedded — not assumed.  
 
This technical webinar will examine how behaviour change can be implemented at scale, drawing on real-world examples where operational reform and behavioural insight have combined to drive measurable outcomes.  

Topics will include:  
  - Applying the behaviour change hierarchy within waste and resource systems  
  - Designing operational processes that enable desired behaviours  
  - The role of top-down leadership in system-wide change  
  - Lessons learned and practical next steps for strengthening circular models  
  - For professionals working across operations, policy, consultancy and local government, this session offers grounded insight into turning strategic ambition into sustained behavioural impact.  
 
Part of the ‘Innovating Sector Infrastructures’ technical webinar series.