Journalists won’t come and find you. This course is for any business or organisation wanting to raise their profile through the media but without blowing the budget on a PR agency. By the end of the course you’ll understand what is newsworthy and what the media is looking for in a story, you will have the basis of a press release about your organisation, you’ll know who to send it to and what the press will be expecting from you. You will also have the chance to learn the tricks that will make your press release stand out and maximise your chances of coverage.

Who should attend?
The course is designed for business owners, entrepreneurs, those working in charities or other organisations in a marketing or communications role. It will also be useful for those who have undertaken PR in the past but want to refresh or build on their skills.