This award will focus on the success of PR campaigns or communication programmes directly related to the recycling, waste and resources sector.  Entries are welcomed from across the private, public and third sector and the category covers all types of communications campaigns designed to raise awareness or encourage behaviour change .

Accompanying the application form should be a written submission of up to 1,000 words in length. Your entry should focus on:  

·         The aims and objectives of the campaign

·         Any research or consultation undertaken in the scoping phase

·         How the campaign was targeted at the relevant audience(s)

·         The creative approach, messaging and media channels used

·         A detailed review of the outcomes, including audience reach and evidence of greater awareness or behaviour change

·         The sustainability of the campaign itself

Due to the nature of this award we strongly suggest that you include as much supporting evidence and campaign material as possible.