WEEE Recycling Predicted To Rise This Christmas
19 December 2011
EnvironCom is predicting a 60 percent uplift in volume this Christmas including a huge increase in hi-tech items such as iPads and flat-screen TVs, despite the economic downturn
The company, which has seen a turn-around in its business operations in the last year, has established agreements with DSG International (Currys, PC World, Dixons.co.uk and Pixmania.co.uk) and several charities including Sense and The British Heart Foundation to recycle and re-use old electrical and electronic items.
EnvironCom works with local authorities and waste companies as well as retailers to do the right thing with electrical waste so it doesn't cost the earth. As the main focus of the company is now re-use, the company has set itself a New Year challenge to receive the product at its Grantham plant, have it tested, repaired and back to its charity retail clients to start its second life as quickly as possible - as little as a one week turnaround in some cases.
WRAP recently claimed that almost a quarter of WEEE should be reusable, with a potential value of £220m. It's report Realising the Reuse Value of Household WEEE found that 23 percent was either fit for resale and reuse or required only minor repairs before it could be resold.
As Sean Feeney, CEO of Environcom comments: "We are expecting this to be a bumper re-use Christmas. We are expecting re-use to increase from 15 percent to more than 18 percent over this period and have set ourselves a one week challenge in order for charity shop customers to benefit from the predicted increase of hi-tech items."
Darrel Moore
