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New Partners In Chewing Gum Litter Campaign Announced

10 January 2012

Local authorities across the UK have pledged their support to the latest Chewing Gum Action Group's campaign in a bid to rid our streets of the sticky issue of gum litter

The group's sixth national campaign, which is set to run in March 2012, will see 16 local authorities working with all sectors of their communities to encourage people to take responsibility for their litter and put their used gum in a bin.

Since 2005, the Chewing Gum Action Group has run annual campaigns in partnership with local authorities, helping to achieve reductions in dropped chewing gum litter of up to 91 percent locally.　

In 2011, the campaign successfully reduced the amount of gum litter on our streets by 56 percent - a 6 percent improvement on the previous year's campaign.

The 2012 campaign will see the chosen local authorities taking part in an advertising campaign based on a new creative and messaging calling on everyone to play their part in creating a cleaner, better Britain, achieved simply by putting their gum in a bin.

A spokesperson for the Chewing Gum Action Group said: "Over the last five years our campaigns have seen great results in local authorities across the country and we are delighted that councils continue to give us their support to rid our streets of irresponsibly dropped gum.　

"2011 has seen the campaign deliver terrific results and we are pleased to have 16 fantastic partners involved for the 2012 campaign. We are looking forward to even more success in encouraging people to responsibly dispose of their litter.

"People need to take pride in their streets, towns and cities, and show they love where they live. By simply disposing of gum responsibly in a bin, everyone can help to reduce the litter and staining it causes."

The 16 partners taking part in the 2012 Chewing Gum Action Group's campaign are:

• Bournemouth Council
• Cardiff Council
• Carmenthenshire County Council
• City of London Corporation
• Coventry City Council
• Islington Council
• Highland Council
• Lewisham Council
• London Borough of Camden
• London Borough of Hackney
• London Borough of Haringey
• London Borough of Merton
• Newport City Council
• Nottingham City Council
• Royal Borough of Kensington and Chelsea
• Oldham Metropolitan Borough Council

www.chewinggumactiongroup.org.uk

Darrel Moore