EnvironCom Outdoes Government WEEE Re-Use Target
6 October 2011
New London Site Opens With Aim To Re-use 30 percent Of WEEE, putting shame to the Government's own targets of aspiring to re-use just 5 percent
WEEE (waste electrical and electronic equipment) recycler EnvironCom has announced it now reuses 15.2 percent of all the WEEE waste it receives at its Grantham site in Lincolnshire - more than three times the Government's own aspirational re-use target of 5 percent.
The announcement comes as EnvironCom opens its new WEEE recycling facility in Edmonton, North London which, when complete, will be the largest WEEE reuse facility in London.
The site will handle all waste streams of WEEE including flat screen TVs, iPads, washing machines and fridges, which will be tested by EnvironCom's team of engineers before being given the all clear for reuse or recycling.
The company's white goods engineers will be giving a second life to many hundreds of products a week and up to 75,000 items a year.
EnvironCom has set an ambitious target to re-use up to 30 percent of all of the WEEE that comes onto the site from homes and businesses in and around London through one of its retail partners or other third party associations. The best of the re-use products will go to charitable organisations throughout London and the south including British Heart Foundation and Sense.
Sean Feeney, CEO of EnvironCom commented: "We have set ourselves extremely high targets for re-use, which go far beyond what the government only aspires to.
"We're already achieving more than 15 percent re-use and our vision is for much, much more. Our new London site will help us to achieve this which means we can continue to do the right thing with WEEE waste for consumers, local authorities, retailers and of course the environment."
EnvironCom's "re-use" and "recycling" model is substantially more beneficial to both the environment and the community than traditional methods of handling WEEE waste. It takes twenty times more energy to mine aluminium than to recycle it and ittakes twenty times more energy to turn a scrap machine into a new machine than it does to repair and re-use it.
Darrel Moore
