Biffa now makes weekly collections of dry recyclables from the 443 businesses in the town centre
This is one of several initiatives offered by the Melton BID to the many retailers and service businesses that occupy the heart of the town.
Biffa's local depot, which collects domestic recyclables and refuse from Melton's households and also runs the Green Waste Club, the borough's garden waste collection service, won a competitive tender to provide collection services for BID supporters with the full backing of the Borough Council.
Biffa supplies supporting businesses with either free recycling sacks or heavily-discounted 240 litre or 1100 litre wheeled bins, all carrying the scheme's branding. These are used to collect dry recyclable materials such as paper, cardboard, plastic bottles, drink and food cartons, metals, glass and other plastics such as yoghurt pots and meat trays.
This commingled collection system makes it very easy for people to recycle as they don't have to separate recyclable materials into various collection containers, which can take up valuable space
Melton Borough Council has agreed to pass most of the income received from the sale of the recyclables back to the BID organisation for reinvestment.
Biffa's commercial collection service may be extended in the future to include refuse and food waste.
Andrew Cooper, chairman of the Melton BID, said: "We are committed to helping over 400 local businesses reduce waste going to expensive landfill by providing a cost-effective and efficient weekly recycling service that meets their needs. This should help local businesses to reduce their waste costs significantly.
"This partnership with both Biffa and Melton Borough Council will enable the Melton BID to reinvigorate the town centre by making it more attractive and competitive."
He said Biffa was selected as a strategic supplier because 'it is so expert in waste management' and because of the existing solid relationship it has with Melton Borough Council and its residents.