BRIEF NEWS: The Apprentice To Uncover the Hidden Value of Waste

7 June 2011

BBC One's, The Apprentice, will this week task its 10 remaining business hopefuls with generating value from waste, where they will be instructed to form "junk collection businesses"

Airing Wednesday, 8 June, the show's contestants will be required to get a grip on the waste sector after having branded and marketed dog-food and developed mobile phone applications in previous challenges.

The BBC's preview for the show states: "Sporting fluorescent jackets, boots and gloves, the teams divide resources - half in a truck to pick up rubbish, half pulling in business and quoting on some big clearances set up by Lord Sugar.

"The trick is to spot value among the waste (which they must pay to dispose of), then bid low to shift everything, or even offer to take it free in the hope they'll cover their costs."

Lord Sugar loves this type of task, according to the preview, and in the boardroom he picks over the results with relish. "The numbers prove almost too close to call, but one team stumbles and there is nothing for it but to find someone to carry the can, then it's - 'You're fired!'."

Waste management has had its fair share of mainstream television limelight recently, with the issue of illegal exports of WEEE being covered on BBC's Panorama and tailed Viridor chief executive Colin Drummond on the Channel Four series Undercover Boss.

The latest episode of The Apprentice will air on BBC One, Wednesday 8 June at 9pm.

For more information CLICK HERE