CIWM would like to use cookies to store information on your computer, to improve our website. One of the cookies we use is essential for parts of the site to operate and has already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about the cookies we use and how to delete them, see our CIWM Privacy Policy.

CIWM
You are here: CIWM  >  Publications  >  Latest News  >  320 Million Could Be Saved Through Increased Recycling Efforts Says London Mayor

320 Million Could Be Saved Through Increased Recycling Efforts Says London Mayor

13 May 2011

Mayor of London Boris Johnson has launched a new Recycle for London campaign aimed at highlighting the amount of money the city can save from increased recycling

London Mayor Boris Johnson launched the latest Recycle for London campaign with a focus on the savings that the city could achieve through recycling more. The initiative intends to build on the £30m that Londoners saved in 2010 through increased recycling and sending less material to landfill.

The Recycle for London campaign also aims to highlight that increased recycling efforts could help save as much as £320m by 2015.

The campaign will indicate that 80 percent of the average household bin could still be recycled but will also focus on thanking Londoners for their recycling efforts so far.

Mayor of London Boris Johnson said of the campaign: "Recycling our waste material makes sound economic as well as environmental sense. This fantastic new campaign brings home the simple but powerful message that every item recycled rather than binned, collectively saves the city big bucks."

Magic Endorsements

The latest Recycle for London campaign is endorsed by Magic FM's DJ Neil Fox and will feature on sites across the capital's transport network. A revamped Recycle for London website has also been introduced, to aid residents in being aware of what can be recycled in their borough.

All 33 of London's boroughs provide collection for plastic bottles, newspapers and cans, while there is a wide array of different services and targeted material from local authority to local authority.

DJ Neil Fox also commented, saying: "I have to admit that although myself and the Fox family are trying to lead greener lives, I had wondered just how cost-effective recycling really was. Having seen the facts and figures I am staggered at how much cash we as a city could save by recycling more."

The Mayor's newly-appointed environment director, Kulveer Ranger, added: "I try to recycle everything I can from home, including dropping off clothes hangers back to the dry cleaners, but a quick go on Recycle for London's easy postcode search showed me that I can even recycle aerosols.

"Most of us are unaware just how many different objects can be recycled and this campaign offers a great way to find out how you can do more."

Darrel Moore