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You are here: CIWM  >  Publications  >  DS Smith Recycling, Formerly Known As Severnside Recycling, Has Unveiled Its New Identity

DS Smith Recycling, Formerly Known As Severnside Recycling, Has Unveiled Its New Identity

2 June 2011

The sustainable waste management and recycling company has recently undergone an extensive rebrand to demonstrate its role in the DS Smith Group, the UK's largest supplier of corrugated packaging

As DS Smith Recycling, customers will recognise the company's role in the packaging loop as it now sits alongside DS Smith Paper (formerly St Regis) and DS Smith Packaging.

The alignment of the different UK elements of the DS Smith Group, a £2.1bn business, is aimed at making the closed loop recycling process more visible for its customers.

Miles Roberts, DS Smith group chief executive, said: "There is growing market demand for recycled material in packaging and this makes it pertinent for DS Smith to be seen as one entity in the UK, rather than separate companies. Our recycling operation, provided by DS Smith Recycling, is an important differentiator, with our customers focusing increasingly on sustainability not only in waste management, but also in purchasing. We are perfectly aligned to deliver this end to end sustainability through our operations."

Peter McGuinness, DS Smith Recycling managing director, adds: "It's an exciting time for DS Smith Recycling and we're looking forward to being closer aligned to our wider group. While none of our services will change, we will continue to focus on evolving our recycling operations and delivering high quality used paper and packaging to our Group for recycling. Operating under DS Smith Recycling will aid customer confidence enabling them to use one supplier that offers a closed loop process."

DS Smith Recycling operates 15 recycling facilities across the UK to provide specialist paper and packaging recycling. The company also provides full waste management services which see materials recycled through DS Smith Recycling's network of materials reprocessors.

To find out more about DS Smith Recycling, visit www.dssmithrecycling.com

Darrel Moore