Communications Campaign of the Year

This award will focus on the success of PR campaigns or communication programmes directly related to the recycling, waste and resources sector. Entries are welcomed from across the private, public and third sector and the category covers all types of communications campaigns designed to raise awareness or encourage behaviour change.

Applications should:

• Give a brief explanation of the aims and objectives of the campaign

• Provide detail of any research or consultation undertaken in the scoping phase

• Provide detail of how the campaign was targeted at the relevant audience(s) including the creative approach, messaging and media channels used

• Provided a detailed review of the outcomes, including audience reach and evidence of greater awareness or behaviour change

• Examine the sustainability of the campaign itself

Due to the nature of this award we strongly suggest that you include as much supporting evidence and campaign material as possible.

Click here to apply for the 2012 award

Metal Matters - Winners of the 2011 Communications Campaign of the Year Award